Month: December 2018

Why Mattress Coupons Are a Great Marketing Strategy for Increasing Business Sales

cat on mattressCoupons are a great marketing strategy for businesses in general. When it comes to mattresses, you’re talking big ticket items. These days, people have a lot of choices when it comes to the beds that they buy. That said, companies have a lot of competition, and it’s not every day that people are out shopping for a new bed. It’s supposed to be an occasion that comes once every 10 years or so for consumers.

There are millions of consumers and mattress companies aren’t hurting by any means. The point on the business side, however, is that you want to get your products in front of customers. In order to do that, you might want to take advantage of the fact that mattress companies have sales on just about every holiday.

Make it the holiday weekend, and you have yourself a winner. And when it comes to Christmastime, you might as well go ahead and put a sale in front of people once a week. You don’t want to use the same sales tactics, so you want to keep things fresh. What types of coupons are you going to provide to your prospective customers?

You might give them a particular percentage off of their purchase. Or maybe you decide to make each sale individual to the mattress set in question. That can be especially popular with certain types of mattresses, like the sleep number beds. People love them. Since they attract much attention, you can provide customers with discounts so that they shop with you.

Discounts not only help facilitate sales, but they also create brand awareness and recognition. As mentioned, people hang onto their beds for years. They will tell others about that bed at times, and they will also remember where they purchased their bed. They might come back to you for other products, and that word of mouth reference can pay off as well.

If you are wanting to get your business in front of customers, offline, online or both, you might want to produce a sales strategy. Make printable coupons, email digital coupons to customers and provide incentive for them to make a purchase with your business. The layla mattress coupons are a great example of this. You want to increase revenue, and the only way to do that is to get more customers through the door, both physically and virtually. What types of mattress coupons could you provide to your customers?

Getting mattress specific allows you to escape redundancy. Switching up the type of mattress sale in general helps to achieve the same goal. You want to make sure that you’re keeping it fresh. Your store is always going to be showcasing new products, so think about that fiscal year end clearance sale as well.

Don’t always provide the same discounts, and don’t get desperate. You need to hold your bottom line, but you need to get customers shopping with you. See what the competition is doing. Then you can set up your sales and marketing ideas for the new year and get everything ready to go.

The Pros and Cons of Flipping Homes In Chicago

Chicago BullA typical real estate investment strategy nowadays is house flipping. This is when a real estate agent or an investor decides to purchase a cheap and rundown property, possibly making improvements to it, then flipping it by selling it for a nice profit. Though flipping homes come with great rewards, they are also one of the more riskier types in real estate investing methods.

Typically an investor can look for homeowners who are about to drown on their mortgage — from one of the many places where you can find flipped real estate properties in Chicago. In 2016 13% of their property owners had mortgages greater than their property’s market value, creating a well of opportunity for investors seeking out distressed homeowners facing foreclosure and offering them instead a deal they cannot refuse.

Yes opportunities still abound in the Chicago real estate market. Use the services of an experienced real estate company like Kale in order to make a short list of the most suitable properties for you to get invested in. This is still a buyer’s market in Illinois, so there is no need to rush to buy anything, just follow the best offers, make a counteroffer and hope that you can get a great deal from a desperate seller.

In conjunction there are many homeowners in other states in the U.S. experiencing the same issue. This resulted in many real estate agents hustling more than ever to flip more homes. Before you let home-flipping shows entice you to join this industry, consider the pros and cons of this type of investment.

Pros of Flipping Properties

Fast Profit

Compared to stocks or other types of real estate investments that would take years to grow, the profit from flipped homes can be undeniably quick. Because repairing a house or property is faster than building a new one, there is a possibility that you will find yourself pulling in a considerable amount of cash flow within a year, so long as the market remains hot and the flipping goes smoothly.

Being Your Own Boss

Being your own boss is within certain limits as some states would require you to adhere to some strict zoning ordinances and other requirements. Moreover some cities also have their requirements and permits when working on a house. Even so you still maintain a vast degree of control over the decision on how the property should be repaired or flipped.

Working With Your Creativity

There are different kinds of investment, but flipping is a home where you literally dedicate your own hands, soul, sweat, blood and tears. The work is hands on. This makes you more cautious with the money you pour in as the project’s capital. Many skilled carpenters find flipping homes not just an investment but a pasttime to get their creative juices flowing and working with their skilled hands.

Getting Active

While many of America’s workforce work on eight-hour jobs behind a desk, many flippers find themselves enjoying the physical labor of the process. The work entails engaging in physical labor in exchange for tangible financial results. If you are someone who has always preferred to stay active, loved revving up power tools and never backs out from physical labor, this type of real estate investment may just be your next valuable past time.

Cons of Flipping Properties

Outside Help

There is a reason why contractors are needed when building homes. You are very likely to need to hire outside help for the other aspects that go along with home flipping. These include home demolition, electrical wiring, gardening, piping and other facets that involve intense home remodeling.

Bigger Capital

You will soon realize that when you flip a house, the costs can add up much quicker than you expected. The truth is, flipping homes will require you to shell out a tremendous amount of capital, especially for properties that genuinely need a rigorous haul. For some investors it would mean taking out loans with interest rates. For others it might take a while to finish the project and miss the market opportunity. It is up to you if you will take the risk.

Physical Labor

For some first-time house flippers who are not accustomed to physical labor, they may end up hiring professionals to rebuild a property. The physical labor will include carpentry, installing floors, painting, cabinetry, plumbing, electrical wiring and other countless construction skills. If a flipper cannot take the physical labor himself, the only reasonable solution is to hire a professional to get the job done.

Real estate may return your efforts into big bucks, but it is a risky business in its own right. When you have the skills needed to flip a home without requiring a professional, then you might find your first sale soon. However there are a variety of things that could go wrong during a flop. One of which is the volatility of the market, and the amount of money you spent to improve the property before flipping it.

Before you proceed with this risk, you must be prepared to walk away from a project that can potentially cause you to lose a lot of money. To prevent this from happening, you need to prepare an intensive plan to ensure that the amount you spent on the property will not exceed its fair selling price.